PT Manual

 

AMERICAN MUSCLE & FITNESS

 

PERSONAL

TRAINER CERTIFICATION PROGRAM

PERSONAL FITNESS TRAINER’S MANUAL

by Gregory Ladd

1988 AAU MR. INTERNATIONAL 1987 AAU MR. NORTH AMERICA

Copyright Ó 2000-2008

Legal Disclaimer

The Author accepts no liability for actions influenced or taken by anyone that reads this manual or receives a certificate of satisfactory completion of the American Muscle & Fitness Personal Trainer’s Certification Program (AMFPT). This manual is meant to inform, entertain and educate the reader. The reader should independently verify any errors or omissions. The reader accepts sole liability and responsibility for any use or misuse of the information contained herein. By purchasing this course you agree to these terms. Information not to be used for diagnosing illnesses or injuries, prescribing medicine or medical treatment of any kind. This text may not be reproduced except where noted within, or by written permission of the Author.

INTRODUCTION

Welcome to the American Muscle & Fitness Personal Training Program.  You may print out this manual for your own personal use and print out the designated handouts, diets, routines and forms for use in your business or to hand out to clients. Since you are pursuing a career as a personal fitness trainer, you will have to decide whether you are going into business for yourself or will work for someone else at a health club. Either way, the pay is as much as $100 per hour and the work is rewarding.

Most of your clients will take it for granted that you have been certified. What matters most to customers are the results you can help them achieve. They also expect you to lead them to their goals quickly, comfortably and safely. Health club managers require you to be certified for liability and insurance purposes. Most health clubs now require you to obtain certification and insurance before they allow you to train anyone, including clients you bring in as a contract trainer, on the premises. AMFPT Certification lets club managers and owners know that you have completed a classroom (or virtual ) course about how to train their members properly so that you don't injure one of their customers. This manual will give you all you need to know to become a safe, successful and prosperous personal trainer.

A personal trainer wears many hats. Always a coach first, clients come to rely on him or her as a friend, confidant, psychologist, technician, problem solver, time manager, and businessperson. Keep in mind that you are in business to make money so that once you get started, your current customers must become a constant source of referrals. Their excellent results will speak volumes about your expertise. When a client's friends start to notice the improvements they're making in their physique, naturally he or she will brag about, 'What a great trainer I have!' (you) and the wonderful job that you are doing for them. They will also tell friends about any negative experiences. That can kill your business in a hurry if word gets out that you're overbearing or miss appointments. Always do the right thing, and be especially aware of your language and actions for legal and ethical reasons. Never swear, curse or make statements that can be perceived as sexual harassment and always ask for permission before touching a client. Never make sexual advances or touch a client in an inappropriate way, especially in today’s litigation crazy world. You may be sued, or worse yet, arrested for sexual assault. The training routines in this manual are universal and apply to children as young as 12 years old or seniors (at a lower intensity level and for shorter periods) and can be integrated into any individual's training, just as sports training principles are universally applied to teens and adults to enhance athletic performance on the playing field. The only caveat is that kids who have not achieved puberty will not be able to add significant muscle mass, but they will improve strength levels. Overweight teens or clients of any age will be able to lose fat by applying the weight loss training routine below.

A major factor to consider if you are catering to minors as your client base is the very real and serious chance that an allegation of sexual abuse or inappropriate touching may be made by the child. More than one adult or a parent must always be present when a minor is training and at no time should you be alone with any minor client. Any harassing, sexual or cursing language in the exercise area must also be avoided.

In order to determine their readiness for physical exercise, each client must fill out a health questionnaire and waver before you train them (see following page). You can make copies of this one and have clients fill it out. Just add their name and/or gym name. The completed form should be kept in your files. Always protect yourself from any potential legal suit by purchasing a good insurance policy in case something does go wrong. The cost is usually only around $170-$220 annually for a $1,000,000 policy. You can contact the National Health Club Association at http://www.nhcainsurance.com/ for more information and a policy. Let your insurance agent know that each customer fills out a waiver form. Read the waiver to each client and go over it with him, or it may not be considered valid in court if you ever have to go. Use common sense in every situation, and if you think someone is going to cause a problem in the long run, decline to take that person as a customer. There are plenty of people who will want to be trained by you, and you won't have to explain to a potential new client about a negative rumor they heard. That would start your relationship off on the wrong foot. Remember that your customers will quickly become your friends.

Another aspect of a trainer's responsibility is to take a CPR course and know basic first aid. If someone does have a cardio-vascular accident, you want to be able to help him or her, not just watch helplessly while dialing 911. I recommend that you take a CPR class for your client's benefit. You'll probably never have to use it.

 

              &nbs p;                & nbsp;               &nbs p;          THE MOST IMPORTANT FORM YOU NEED

 

PHYSICAL ACTIVITY QUESTIONNAIRE FOR:__________________________________________

READ CAREFULLY AND CIRCLE YES OR NO IF IT APPLIES TO YOU.

YES NO 1. HAS YOUR DOCTOR EVER TOLD YOU HAVE HEART TROUBLE?

YES NO 2. DO YOU FREQUENTLY HAVE PAINS IN YOUR HEART OR CHEST?

YES NO 3. DO YOU OFTEN FEEL FAINT OR HAVE SPELLS OF DIZZINESS?

YES NO 4. HAS A DR. EVER SAID YOUR BLOOD PRESSURE WAS TOO HIGH?

YES NO 5. HAS YOUR DR. EVER TOLD YOU THAT YOU HAVE A JOINT OR BONE PROBLEM, LIKE ARTHRITIS, THAT CAN BE AGGRAVATED BY EXERCISE?

YES NO 6. DO YOU HAVE BACK OR NECK PROBLEMS?

YES NO 7. IS THERE A GOOD PHYSICAL OR PSYCHOLOGICAL REASON NOT MENTIONED HERE WHY YOU SHOULD NOT FOLLOW AN ACTIVITY PROGRAM IF YOU WANTED TO?

YES NO 8. ARE YOU OVER AGE 65 AND NOT ACCUSTOMED TO PHYSICAL EXERCISE?

IF YOU ANSWERED :YES TO ONE OR MORE QUESTIONS:

IF YOU HAVEN'T RECENTLY DONE SO, CONSULT WITH YOUR DR. BY PHONE OR IN PERSON, BEFORE INCREASING YOUR ACTIVITY LEVEL! TELL HIM WHAT QUESTIONS YOU ANSWERED YES TO ON SURVEY.AFTER MEDICAL EVALUATION, SEEK ADVISE FROM YOUR DR. AS TO YOUR SUITABILITY FOR: UNRESTRICTED PHYSICAL ACTIVITY, PROBABLY ON A GRADUALLY INCREASING BASIS; RESTRICTED OR SUPERVISED ACTIVITY TO SUIT YOUR NEEDS, AT LEAST INITIALLY. IF YOUR DOCTOR IS AWARE OF THE PROBLEM, PUT YOUR INITIALS AND A NOTE NEXT TO THE QUESTION(S) YOU ANSWERED 'YES' TO, EXPLAINING WHY IT IS O.K. TO PROCEED WITH CAUTION.

NO TO ALL QUESTIONS:

IF YOU ANSWERED ACCURATELY, YOU HAVE REASONABLE ASSURANCE OF YOUR PRESENT SUITABILITY FOR: A GRADUATED EXERCISE PROGRAM. IF YOU HAVE A TEMPORARY MINOR ILLNESS, LIKE A COLD, POSTPONE INCREASED ACTIVITY.WAIVER/RELEASE FORM

YOU AGREE TO THE TERMS OF THIS RELEASE FORM. TRAINING AND EXERCISE IS A STRENUOUS ACTIVITY. YOU, THE GUEST/CLIENT/MEMBER, ARE AWARE THAT YOU ARE ENGAGING IN PHYSICAL EXERCISE AND THAT THE USE OF EQUIPMENT, TRAINING AND INSTRUCTION, COULD CAUSE INJURY TO YOU. YOU ARE VOLUNTARILY PARTICIPATING IN THESE ACTIVITIES AND ASSUME ALL RISKS OF INJURY THAT MIGHT RESULT. YOU AGREE TO WAIVE ANY CLAIMS OR RIGHTS YOU MIGHT OTHERWISE HAVE TO SUE _______________________, OR ANY AGENT, EMPLOYEES OR INSTRUCTORS, OR __________________________, FOR INJURY TO YOU AS A RESULT OF THESE ACTIVITIES. IT IS ALWAYS ADVISABLE AND RECOMMENDED TO CONSULT YOUR PHYSICIAN BEFORE UNDERTAKING THIS OR ANY EXERCISE PROGRAM.

SIGNED (PARTICIPANT):___________________________DATE:____________

ADMINISTERED BY:

      

              &nbs p;                & nbsp;               &nbs p;        PERSONAL TRAINING AGREEMENT

THIS AGREEMENT is made and entered into this 9th day of October, 2000 by and between (your name and address) and (client's name and address).

WHEREAS (your name) and (client's name) wish to enter into this agreement in order to define their respective rights, duties and obligations.

NOW THEREFORE in consideration of the terms, covenants, conditions and mutual promises contained herein, and other good and valuable consideration, it is hereby stipulated and agreed as follows:

  1. (your name) will provide personal training to (client's name).

  2. For this service rendered by (your name), (client's name) will pay (enter amount), or (enter amount) for each of (enter number) training sessions at the rate of (enter number) training sessions per week.

  3. The training period will begin on (enter date) and end on (enter date).

  4. (client's name) provides (your name) with a 24 hours notice of cancellation

or will pay for the training session.

5. Sessions may be rescheduled with 24 or more hours notice.

By signing below, the undersigned stipulate and agree that they have completely read this agreement, that the terms are fully understood and voluntarily accepted by both parties and that this agreement is not signed under duress.

Payment received by (your name) from (client's name) $______________

(circle one and have both¯ initial or cross off 2nd line if payment is received in full, both initial it)

Payment represents full partial payment with payment schedule as follows: $______________ due on (enter date) and balance, $______________ due on (enter date).

 

By signing below, the parties hereto have executed this agreement as of the day and year first written above.

 

_________________________________________ X___________________________

(client's name) (client's signature)

_________________________________________ X___________________________

(your name) (your signature)

              &nbs p;                & nbsp;

               &n bsp;                 ;                &n bsp;                 ;          SETTING UP YOUR BUSINESS

If you decide to go into business for yourself, you will need to go to the County Clerk's office and file a 'Doing Business As' certificate, or D.B.A. You will be asked to select a name for your business. Try choosing a name that describes your business, like, 'Barb's Personal Fitness Training,' or, 'Ed's Home Exercise Training,' so that when people read your business card they know exactly what you do.

You will be assigned a tax identification number (usually your social security number) and you can write off your business expenses against your income at tax time. You may be required to file quarterly tax statements if you are making a lot of money, because the government doesn't want you to have their money for any longer than you are entitled. Start keeping track of your expenses and keep all of your receipts. Keep a record of all of all training fees received and if you know any accountants, talk to one about setting up your business.

As soon as you get certified, make some business cards on your computer (buy the peel off cards at Staples) with your phone number and start leaving them everywhere. Pass them out to your friends. Make sure to tell everyone you meet about your new business and ask if they know anyone who might be interested in having a personal trainer.

Set your rates up as a per session fee, for example: $25 per one half-hour session. Make up some flyers to give to potential clients. Try to be as consistent as possible with rates so that each client pays the same amount or you may end up in trouble when you invite them all to a party and they start talking. Don't be afraid to raise your rates as you get busier. You are running a business and are entitled to make a profit from your efforts even though you may have developed friendships with your trainees. Since now they are friends, they will understand your need to raise prices from time to time.

              &nbs p;                & nbsp;               &nbs p;      MARKETING YOUR BUSINESS

Try advertising in local penny savers, newspapers, the Internet, and fitness magazines to get a client base. They are inexpensive ways to get customers. When you finally get your first customer, ask for referrals. Hairdressers, hospital workers or restaurant employees always come into contact with a lot of chatty people who like to gossip. They will be your best references. If you can get a client who works in any of those fields, your business will really take off!

Your best income and long term financial security will come from having each client sign and pay for a long term training contract. Have them pay all the fees up front and let them know that your cancellation policy is at least twelve hours notice or you will have to bill them for any scheduled work out they miss. If they miss and you haven't been paid yet for that session, chances are you won't be. If you have already received the money for the missed session, you simply deduct the session as if the individual had trained. A pre-paid package will be more economical for the customer than a daily rate. If you charge $25 per 30-minute session, a good package would be $2500 for 110 training sessions. That's only ten months of training at the rate of three appointments per week. Most clients will peter out before they ever use all that training up, and you will still hold on to the money, in case they resume working out.

It is in your best interest to give clients a written copy of all your rules so you both know what your obligations are at the initial consultation. Have them sign it and keep a copy on hand. This will prevent misunderstandings and hard feelings in the future. Take a look at the fun 'Personal Trainer's Ten Commandments.' You can use this sheet and print copies to hand out to clients to review. Both of you will be referring back to it from time to time. Always let the customer know the rules up front.

You must strive to make it to all your scheduled appointments on time. Most trainers, unless they work at a particular health club, will spend the bulk of their time driving to and from appointments. Invest in a day planner and a cellular phone so that you can double check with clients to make sure they remember their appointment. There will always be cancellations. Expect at least one cancellation per workday. Cancellations are only OK if you are being paid for them anyway. You can take a break and go get a cup of coffee.

You must always get at least each week or month paid ahead of time. The ability to process credit cards will greatly enhance your income. Ask your bank about getting a credit card machine when you open your business account if you own a gym or open a training salon. If you don't own your own store, all you'll need is a virtual terminal to handle charge card orders. That is an online store that allows you to process credit cards. You'll need a business web site, too.

To get a free web site and set up a virtual terminal, go to bizland.com, bravenet.com or do a web search on “free websites.” Many web companies offer a freebies like banner exchange promotions to help increase traffic on your site. With virtual credit card processing, you'll be able to have clients log on to your web page and pay by credit card over the Internet. You can get their card information and do it yourself, too. The money will automatically be deposited into your business bank account.

Here's a technique for you to get more business than you can handle. Go to <http://anywho.com> and do a search based on the most exclusive and prosperous streets in your city. This directory will give you the names and numbers of everyone who lives there. Call them up and tell them that you're a trainer and you have some openings available. Try to get them to agree to a no cost, no obligation interview where you can sell them the benefits of having a personal trainer come to their house to train them. You're bound to pick up a couple of appointments. Bring your questionnaires, contracts and waivers for them to sign when you close them.

Once you start training them, ask if you can use them as a referral. Call all their neighbors and let them know that you train their neighbor down the street (tell them their name and house number). This system never fails.

When you get too busy, you need to develop a young trainer to pick up the slack and start taking your overload. Find a fit young guy or gal, and introduce them to your current clients. Tell them that he or she is your assistant, and they'll be training you once in a while. Pay your new staff half the regular fee you charge. This way, you can leverage your time and make money even when you're home watching TV!

Eventually you should groom two or three helpers so you don't have to train anyone yourself. Try to sell your services to a local health club at that point, especially a new club opening up. They'll welcome your help with their staffing problems. I hope these ideas give you a new way to look at your business.

 

              &nbs p;                & nbsp; THE TEN COMMANDMENTS OF PERSONAL TRAINING

1.Thou shalt always be ready to train at thy appointed time.

2.Thou shalt call at least twelve hours ahead to cancel or pay full price for thy missed session.

3.Thou shalt do all that the trainer tells thou with no murmuring.

4.Thou shalt eat the way thou are commanded to by thy trainer.

5.Thou shalt not bounce any checks lest thou pay a $25 fee for it.

6.Thou shalt tell all of thy friends about the wonderful things thy trainer has done for thou.

7.Thou shalt not use foul language or take the name of God in vain.

8.Thou shalt cheerfully and joyfully attend thy training sessions, and reflect lovingly upon them.

9.Thou shalt get good results and blessings if thou doest all thy trainer commands thee.

10.Thou shalt have curses (fat and weak) if thou failest to follow any of thy trainer's commands.

 

              &nbs p;                       Thy mark______________This day________________

 

              &nbs p;                & nbsp;             QUESTIONNAIRES

Here are the questionnaires that your clients should fill out and sign. The first one should be filled out during your initial conversations with the customer. Read each question to the client and make sure they understand it. Have them tell you the answer verbally, then let them check the appropriate box.

The second assessment form should be used as a measuring stick after several weeks of training to determine whether or not you are meeting their expectations. Sometimes people may not feel comfortable telling you that they don't like some aspect of their training because they like you, but you may lose them if the issues are not addressed. And you will be unaware there is a problem until they suddenly stop showing up for training with you. That's the hard way to find out they are not happy, so use these assessment sheets and administer them frequently.

The feedback from questionnaires can help guide the direction of your business. When you get a glowing response, always ask the client for a referral. Tell them there's always room for one of their friends in your schedule. If someone is not satisfied with his or her training, be flexible and let him or her know that the workout is for him or her, so you can make any changes they want. Never be dogmatic or pig headed. What do you care if they like leg presses better than squats? Just give them what they want. Training is customer service, and keeping your customers happy is your number one priority. Your livelihood depends on it.

 

              &nbs p;                & nbsp;               &nbs p;      PERSONAL TRAINING ASSESSMENT FORM

WEIGHT: DESIRED WEIGHT: BY (DATE):

WOULD YOU DESCRIBE YOURSELF AS (CIRCLE ONE): ACTIVE OR SEDENTARY?

HAVE YOU BEEN ABLE TO ACHIEVE GOOD RESULTS WITH TRAINING AND DIET IN THE PAST? (CIRCLE ONE)

YES NO NEVER TRAINED

IS YOUR JOB PHYSICALLY DEMANDING OR DO YOU SPEND A LOT OF TIME SITTING? (CIRCLE ONE) ACTIVE SITTING

WHERE ARE YOU ON THIS SCALE?

LEAN 1 2 3 4 5 6 7 8 9 10 FAT

WHAT DO YOU WANT FROM A FITNESS PROGRAM? (LOSE WEIGHT, TONE UP, ETC.)

HOW MUCH TIME CAN YOU DEVOTE TO TRAINING EACH WEEK (HEALTH EXPERTS RECOMMEND 3-5 HOURS OF EXERCISE PER WEEK FOR OPTIMUM RESULTS)? 1 2 3 4 5 HOURS

ARE YOU WILLING TO FOLLOW ALL INSTRUCTIONS TO THE LETTER, ESPECIALLY REGARDING MENU, FOR 8-12 WEEKS IN ORDER TO ACHIEVE YOUR GOALS?

DID YOU KNOW THAT NUTRITION IS AT LEAST 80% RESPONSIBLE FOR WEIGHT GAIN OR LOSS, EVEN WHEN EXERCISING (BED RIDDEN OPTIFAST PATIENTS ROUTINELY LOSE 100 POUNDS WITHOUT EXERCISING)? YES NO

WHAT SERVICE DO YOU EXPECT FROM A PERSONAL TRAINER?

 

              &nbs p;                & nbsp;               &nbs p;         PERSONAL TRAINING REVIEW SHEET

DO YOU FEEL LIKE YOU'RE GETTING THE RESULTS YOU WANT FROM YOUR TRAINING (ALTHOUGH, THEY'RE NEVER FAST ENOUGH)? YES NO

IF NOT, WHAT DIRECTION DO YOU FEEL WE SHOULD MOVE IN? (EXAMPLE: MORE MOTIVATIONAL TALKS, NEW EXERCISES, ETC.)

WHAT DO YOU LIKE ABOUT YOUR TRAINING PROGRAM (EXAMPLE: PACE, EXERCISES ETC.)?

 

WHAT DO YOU DISLIKE ABOUT YOUR TRAINING?

 

WHAT WOULD YOU LIKE TO CHANGE IN YOUR WORKOUT?

 

WHAT DO YOU WISH TO KEEP THE SAME?

 

WHAT AREAS DO YOU FEEL YOU WOULD LIKE TO FOCUS ON?

 

DO YOU PREFER SPONTANEITY OR A ROUTINE THAT YOU CAN SETTLE INTO?

 

LIST ANY 'MUST' OR 'MUST NOT' DO'S:

WHAT OTHER SERVICE WOULD YOU LIKE FROM YOUR PERSONAL TRAINER?

SUGGESTIONS:

              &nbs p;                & nbsp;               &nbs p;                

              &nbs p;                & nbsp;               &nbs p;                & nbsp;              FITNESS

Fitness, as defined by the lay person, is a combination of aerobic, strength, flexibility, and cardio-vascular endurance that allows one to perform physical activity free from injury, well above sedentary levels. Fitness should also include excellent health, but does not, necessarily.

The general components of fitness are: 1.) Agility; 2.) Cardio vascular / cardio respiratory endurance; 3.) Dynamic balance; 4.) Explosive strength; 5.) Flexibility; 6.) Freedom from disease; 7.) Freedom from injury and stress; 8.) Limit strength; 9.) Local muscular endurance; 10.) Percent body fat; 11.) Preventative past lifestyle; 12.) Speed endurance; 13.) Starting strength; 14.) Static balance; 15.) Strength endurance; 16.) The mirror and photo test.

Strength is defined as one's capacity to apply maximum muscular force within structural, anatomical, physiological, biochemical, psychoneural, psychosocial, and environmental constraints.

Limit strength is the muscular force that in individual can apply to an object eccentrically, statically, or concentrically, over a given unit of time, or for a number of repetitions, usually one. An example is a one-rep maximum on the bench press.

Starting strength is one's capacity to enervate a muscle's cells all at once, immediately, such as in throwing.

The six components of strength that can be augmented through weight training are:

1.) Eccentric or deceleration strength; 2.) Transition or static strength; 3.) Pushing off or concentric strength; 4.) Speed strength; 5.) Limit or absolute strength; 6.) Maximum force applied to the object.

Agility is the ability to change physical direction of the body in a short period of time using explosive strength, dynamic balance, limit strength, and starting strength, like when a football player executes a play.

Flexibility is not as important as strength in a stretched position. Flexibility in athletics is more important than in every day situations.

Propioceptive neuromuscular facilitation (PNF) is a form of resistance training that builds strength in a stretched position.

There are four technologies of fitness equipment:

1.) Constant resistance devices that keep the resistance on a muscle uniform throughout the range of motion (like a bench press machine); 2.) Variable resistance devices (like Nautilus machines) which vary the resistance through the range of motion; 3.) Accommodating resistance devices (like Hydra Fitness and Life Fitness) that control the speed of contraction; 4.) Static resistance, or isometric, which contract the muscles without movement.

There are eight fitness technologies: 1.) Heavy weight resistance training; 2.) Light resistance machines like exercise bikes, rowers, and stair climbers; 3.) Psychological techniques like hypnosis or mental imagery; 4.) Therapeutic techniques like ice, heat, massage, ultra sound, and whirl pools; 5.) Medical support such as Chiropractors, drugs, and medical monitoring; 6.) Bio-mechanics or skill training; 7.) Diet; 8.) Supplements.

The body fat percent considered good for men is 8-12 %, while 12 to 16% is considered good for women. Clinically obese values for men are 30% and for women are 35%. Chronically obese numbers for men is 25% and for a woman is 30%.

The causes of over training or over use syndrome is either too great a frequency, or too great an intensity or duration of exercise over a given period of time, to allow for systemic and / or localized recovery.

A pump in a muscle as experienced when blood is shunted away from the spleen and organs and toward working muscles during exercise, thus providing oxygen and nutrients, and removing waste products and carbon dioxide.

Lactic acid build up and connective tissue trauma cause post exercise muscle soreness. Hydroxyproline is an enzyme released from connective tissue that causes delayed onset muscle soreness (DOMS) from about 24 to 48 hours. It can be reduced by using a whirlpool or warm bath immediately after training, or through massage, or by over the counter anti-inflammatory agents. Easing into an exercise routine as a precaution reduces or eliminates delayed onset  muscle soreness.  

              &nbs p;                & nbsp;               &nbs p;            THE AEROBIC vs ANAEROBIC TRAINING EFFECT

Systole and Diastole are the upper and lower values on a blood pressure test, with normal values ranging from 60 to 80 Diastole to 90-139 Systole. It is a measure of the efficiency of the heart and circulatory system. The five components of cardiovascular endurance are: 1.) Heart rate; 2.) Stroke volume; 3.) Ejection fraction of the left ventricle; 4.) Maximum oxygen uptake; 5.) Gas exchange efficiency of the lungs.   

There are basically two types of energy systems that the body utilizes, Aerobic and Anaerobic. Each energy system produces Adenosine Triphosphate (ATP) which is used by the muscles to contract.

The Aerobic System can utilize carbohydrates, proteins or fat to supply an unlimited amount of ATP as long as oxygen is present. The Aerobic system provides medium to very long duration energy production with low to moderate power (less than 85% of maximum output). The by-product of this system is heat, water and carbon dioxide.

The Anaerobic System can only utilize carbohydrates for ATP production. This system does not use oxygen in the metabolization of its fuel source. The Anaerobic System provides short duration (45 - 70 seconds) and high power. The by-product of the metabolization of glucose (glycolysis) in this system is heat and lactic acid, the cause of muscle soreness immediately after exercise. Muscle soreness 24 to 48 hours after exercise is due to torn muscle fibers and connective tissue. This type of soreness can be reduced by adequate warm-up and cool-down stretching exercises.

Aerobic capacity is the ability of the body to collect and transfer oxygen from the air through the lungs and blood to the working muscles. This is related to cardiorespiratory endurance and is referred to as Maximal Oxygen Consumption or VO2 max. Aerobic Capacity reduces at about 10% per decade after 30 years of age.

The Anaerobic Threshold is defined as that point where the body can no longer meet the oxygen demand and it's anaerobic metabolism is accelerated. This point varies on an individual basis and is dependent on fitness level. For healthy individuals, this occurs between 50% and 66% of their maximal working capacity. This would be equivalent to running faster than half speed.

The lungs are where oxygen and carbon dioxide are exchanged. In the blood stream, oxygen is traded for carbon dioxide. Aerobic activity enhances heart strength. The result is a greater volume of blood per stroke. This is referred to as Stroke Volume or the amount of blood ejected from each ventricle of the heart during one stroke. Cardiac Output is a measure of the amount of blood pumped through each ventricle in one minute. Vital Capacity is the volume of air that can forcibly ejected from the lungs in a single expiration. Aerobic activity has  a positive effect on vital capacity, stroke volume and heart output. Note: arteries carry oxygen rich blood away from the heart and veins carry blood and carbon dioxide toward the heart.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;       THE MUSCULAR SYSTEM

As a trainer, you will need to know the basic muscle groups of the body. Here is a synopsis of the major muscle groups and how they work. Let's start at the head and work our way down.

The muscles in the sides of the neck are called the sterno mastoids, which hold the head up and rotate it. In the front of the body, beneath the neck, there are the pectoralis major and minor commonly called pecs/chest. Their job is to push objects away from the body. The deltoids, which cap each arm and attach it to the shoulder joint, are a three-headed muscle with the anterior, lateral and posterior heads. The deltoids raise each arm to the side and overhead. Beneath that, on the front of the arm are the biceps (curl the arm) and on the back of the arm are the triceps (straighten the arm). The forearm is made up of the brachialis on the top and the extensor carpi on the bottom of the forearm that curl the hand up and down.

Below and behind the neck are the trapezius muscles or 'traps.' These are responsible for the shrug motion. Down the back below the traps, there is the latissimus dorsi that gives the back its V-shape. Other muscles included in the upper back are the rhomboids, teres major and minor, sub-scapularis, super-spranatis and infra-spranatis which hold the arm and shoulder joint together and are involved in pulling things towards you from the front. They are generically referred to as the rotator cuff. Beneath those muscles are the spinal erectors or lumbars, located in the lower back. They keep us upright or bring one to the standing position after bending over. The gluteus maximus is the buttocks, used in extending our legs and standing straight. The biceps femorus are located under the glutes, commonly called hamstrings, which kick the heel up towards the buttocks. The gastrocnemeus and the soleus make up the calf muscles and allow us to stand on tiptoe and jump.

This short lesson should be enough to help you answer questions about what a particular exercise or muscle group does. Here is a rule to help you determine what muscles a machine or exercise works even if you have never used or seen the machine or exercise. Always remember that muscle fibers twitch, or shorten. This is called a concentric contraction, which causes pushing or pulling. Static contractions are isometrics, where a muscle or group of muscles pushes against an immovable force. The third type of contraction is eccentric, or negatives, a controlled lowering of a weight. So, remember the rule, muscles always pull on levers (bones) by shortening to cause movement, even when the exercise requires pushing a weight.

Please study the following diagrams and memorize the major muscle groups mentioned above.

 

BACKCHARTGREG422-08.jpgFRONTCHARTGREG.jpg

 

TRAINING SYSTEMS

The customers that come to you will want a specific result, either weight loss, muscle building, or cardio-vascular fitness. Some will want a combination of all three. Each type of training involves different techniques, exercises, and often, pieces of equipment. Each system will be covered in detail.

A 'rep,' or 'repetition,' is an exercise movement performed by lifting a weight from the start, to the top of the movement, and back down again. A series of single repetitions done in succession and then terminated is called a 'set.' Exercise routines are traditionally comprised of combinations of sets and reps. Other variations of sets and reps include partial range reps, isometric (no movement) reps, and peak contraction (squeezing a muscle at the top) reps. All these elements have a place in a well rounded training regimen.

Sets can become more elaborate, also. A super set is when a trainee performs two sets for the same or different muscles, without resting in between them. Tri-sets are three sets performed in a row with no rest. Circuit training is one giant set performed with no rest at all until the prescribed number of sets is complete.

It is a good idea to briefly explain sets and reps to your customers because they may not understand the concept, especially if they have never been in a weight room before. I expect that the readers have already become familiar with the rudiments of exercise by working out themselves. The personal fitness trainer should be an inspiration and example to clients. It is hard, but not impossible, to get training clients if you are 50 pounds overweight yourself. Being out of shape doesn't help sell your services or showcase your abilities, although I've known many excellent trainers who looked as though they had never set foot in a gym.

            INTENSITY VS. VOLUME

The Nautilus Company and a Mr. Universe, Mike Mentzer, came up with a high intensity, one set per body part training system. They said it was the only way to train for muscle mass increases or anything else, for that matter.

While Mike lobbied for hard, short and infrequent training (which is correct up to a point), many trainees were thriving and growing on longer duration, high volume systems. It was in Nautilus' best interest to limit a person's training session to ten minutes so that each Nautilus Center could accommodate a greater number of members. Come on, ten minutes of exercise is really just a warm up. Many folks fell for the ruse, though.

In the real world, thirty minutes of hard, fast exercise with a trainer is about right. Clients can perform additional stationary bike or treadmill work before or after your session, on their own. You can schedule many more appointments following this guideline. More than 30 minutes will probably mean that the client is shooting the breeze instead of training. You will have to move them as quickly as possible, almost rushing them out the door (tactfully) feeling well trained and happy, if you want to be successful. Remind them of their next appointment with a smile as they go. End every session on a positive note by telling them how well they did. Recap their workout and emphasize the high points or any breakthrough they had.

If someone wants more muscle, train them with forced reps and use high intensity after breaking them in for a week or so. There is a class of proteins that protect muscle cells from the by-products of exertion, heat damage, formaldehyde, alcohol, and lactic acid. These are called, not surprisingly, protector proteins. They take about a week or so to fully develop. During the break in period, the size and number of muscle, heart, and lung cell mitochondria are also increasing. That is why stamina and endurance increases rapidly after commencing training. It is also why muscular adults are leaner than those with little muscle tone. Mitochondria convert chemical energy into muscular movement. There is a slight amount of muscular tension at all times in the muscles to maintain the body's 98-degree temperature.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;             MUSCLE FIBER TYPES

There are three major muscle fiber types. Fast twitch provides explosive strength and has the greatest capacity for hypertrophy. Intermediate twitch fibers allow medium speed contractions, usually in the twelve to twenty repetition ranges with a medium weight. Slow twitch, or endurance fibers, provide contractions during twenty-five rep plus exercises performed in slow, continuous fashion while weight lifting. They make long term endurance and aerobic sessions possible. The slow and intermediate muscle cells have less capacity for growth than fast twitch. Each type is laced throughout the muscle, and research has shown the ability of one type to transform into another type because of specific training.

It is necessary to understand muscle fiber types in order to develop a routine for each individual's goals. The three basic muscle fiber types are called fast (pennate), medium (bi-pennate) and slow twitch fibers (fusiform).

Fast twitch fibers are responsible for explosive movements such as sprinting, moving heavy weight, boxing, football etc. They will grow, or hypertrophy, to a much higher degree than medium or slow twitch muscle fiber and will respond best to 70% of one rep maximum weight or above. Muscle cells can also split or divide, but they mainly enlarge. Usually heavy, explosive training in the 1 to 12 repetition range builds mass.

Medium and slow twitch muscle fibers don't have the capacity for great size increases that fast twitch muscle fibers do. Examples of athletes with a lot of slow twitch fibers are marathon runners, tri-athletes or endurance competitors like Tour De France cyclists. They are lean and defined, but not heavily muscled. Woman do not usually wish to develop a lot of muscle mass, so it is best to avoid training fast twitch muscle fibers by employing light weights and long duration training. Following is a profile for how to train for different goals.

Physical trainers generally refer to only fast and slow twitch muscle fibers. Muscle fibers can actually change from fast to slow twitch and back again, depending on training modality. That is an important point to remember if you are training for a specific goal. A football player should always train explosively for short duration. A marathon runner should only train slowly for long periods. A bodybuilder would lift heavy weights for explosive, short interval training. A fat reducing routine for someone who doesn't want added muscle mass requires extremely light, high repetition training.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;          SPOT REDUCING

For years scientists and exercise physiologists said that there was no such thing as spot reducing. Arnold Schwarzenegger, in his book, 'Encyclopedia of Modern Bodybuilding,' said, 'Exercise authorities tell us there is no such thing as spot reducing. But there is something that LOOKS like spot reducing'. He then went on to detail how it works in real life. He was right.

It turns out that when you increase blood flow to a muscle group during exercise, the high level of adrenal hormones in the blood stream act forcefully on the fat tissue surrounding the working muscle. This increase allows the proximity fat deposits to be broken down quickly and used as an energy source by the working muscle.

An effective way to take advantage of this new information is to train the area or muscle group several times a day for five to ten minutes with a moderate resistance, pumping routine. This will work especially well for the thighs, hips, and abdominals. A good way to get quick results for clients is start them off by training the body part they wish to reduce, and finish the workout with it, too.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;       AB TRAINING MYTH

Many infomercials for stomach training equipment talk about training the upper and lower abs. Always remember this: ANY SIT UP, CRUNCH, OR LEG RAISE WORKS THE ABDOMINAL MUSCLES FROM TOP TO BOTTOM! To prove this, do a little experiment. The next time you do any ab exercise, reach down and touch the stomach muscles to see where they tense up. You may be surprised to find that they are hard as a rock from top to bottom, no matter what exercise you do.

The only part of the midsection that you can isolate beside the abs is the obliques, or love handles on the sides. Lying side leg raises, side crunches and side bends for 3-5 sets of 20 to 40 reps are the best remedy, other than diet, for them.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;             STRETCHING

A basic stretch for the lower back should be performed after a few miutes of warm up exercises or treadmill before the hard part of their routine. They can also be performed at the end of the session. Have the client lie on his or her back and draw their knees into the rib cage. They can also hold one leg at a time if that is easier for them. Have them hold the stretch for 1-2 minutes. They should take a deep breath as they start and exhale as they pull in, gradually relaxing the muscles and pulling in the slack as they exhale. Very basic, not too fancy, but effective. The reason to have clients do it after a warm up is because the muscles, tendons and ligaments will become more flexible after the body is warm.

lowbackstrechacomp.jpg     

lowbackstrechbcomp.jpg              

You can use any other kind of stretch that you think will be effective for them, while keeping in mind that untrained individuals can't do the same things you and I can. The European strength athletes actually use sleeping bags or saunas as a warm up to save energy for training. While this may not be practical for you to use with clients, a few minutes on the bike or treadmill will work nicely.

Overweight people usually have lower back problems that stretching and exercise improves quickly. If they don't have any, a stretch routine done for two or three minutes before hitting the weights will keep clients from developing a back ache. An ounce of prevention is worth a pound of cure, as they say
.


              &nbs p;                & nbsp;               &nbs p;                 WEIGHT LOSS TRAINING

Weight loss training involves high volume, high repetition or duration exercises, sometimes incorporating as many as 100 repetitions per set with very light weight. Circuit training with a moderate resistance also works well for some individuals when weight loss is the goal. The main focus for weight loss should always be diet, although exercise and diet go hand in hand whatever the goal may be. Most people in the over weight category will need to start with a very light, low intensity work load in order to fully gauge their degree of cardio-vascular fitness, or lack of it. The first session should last no more than five or ten minutes of actual exercise. Overweight people may have underlying health problems such as cardiovascular disease or other unknown conditions, which may be exacerbated by exercise. Always have them sign off on the health questionnaire and waiver form and explain to them that you are going to start off very easy and gradually increase the training volume.

The following is group of exercise routines designed to meet any trainee's needs. A sample exercise program for women whose exercise goal is to lose weight from the lower body follows. It is a high repetition system designed to develop definition by training primarily slow twitch muscle fibers, which have little capacity for growth or hypertrophy, so the woman won't have to worry about gaining bulk. This training will also increase the number and size of mitochondria in the muscle cells, which are responsible for burning fat and transforming it into energy. Tell them about that. It should be combined with endurance training on cardio-vascular equipment such as the stationary bicycle or treadmill. Avoid the stair master because the intensity level is too high for fat burning purposes. Thirty minutes, to one hour, each day will produce great weight loss results for anyone, and excellent cardio-vascular fitness.

With the clients that want to lose fat (women only), work up to 100 reps at a quick cadence. Start them out at 10-20 reps the first day, then 20-30 the next until you get in the range of 50 to 100 reps with very light weights. Make them lift the weights with a one count up and a one count down rhythm for best weight loss results.

Always do more for the lower body for women and upper body for men. Women should do one set of a compound bench press movement, pulldown or row movement, and any kind of shoulder exercise with light weight and ultra high reps

Exercises like standing leg kickbacks, standing side leg raise, top end squats and top end lunges (all with no weight) are also great for women. If you have an inner and outer thigh machine at your gym, put them on that every time they train, but mix up the other exercises. Have them work abs at the beginning and the end of the workout. Only do one set of each exercise, because after 50-100 reps, they'll want to move on to something else.

For those wishing to add muscle mass or bulk, some of the mass routine's (after the weight loss program)  exercises are the same as the weight loss sheet's, but the execution is different. Where weight loss routines are high volume, light weight and low intensity, size routines are high intensity, low to medium volume systems that employ progressively heavier training loads. Here are some tried and proven routines to meet any needs that your trainees may have. You may make copies and hand them out to your clients.

               &n bsp;             &n bsp;                 ;   VOLUME ROUTINE FOR WEIGHT LOSS HANDOUT

WORK UP TO ONE SET OF 100 REPS ON EACH EXERCISE, AND THEN INCREASE THE WEIGHT. MAKE AN EFFORT TO WORK BACK UP TO 100 REPS AGAIN.

WARM UP ON THE BIKE OR TREADMILL FOR 5 MINUTES.

1. CRUNCHES

2. REVERSE CRUNCHES

3. SIDE LEG RAISE

4. STRETCHING

5. SQUATS

6. LUNGES

7. LEG KICKBACKS

8. STANDING CALF RAISES

9. ROWING

10.DUMBBELL PULLOVER & PRESS

11.DUMBBELL CURL & PRESS

TRY TO MOVE AS QUICKLY AS COMFORTABLE FROM ONE EXERCISE TO THE NEXT WITH AS LITTLE REST AS NECCESSARY. KEEP A CONVERSATIONAL PACE. YOU CAN USE THIS ROUTINE SEVEN DAYS PER WEEK.

              &nbs p;                & nbsp;               &nbs p;                MASS TRAINING

Train each body part once per week. You may use a three-day split or a four-day split. Three-day split:

              &nbs p;                & nbsp;               &nbs p;                & nbsp;       LEGS

Quadriceps: leg press, squats, hack squats, leg extensions. Pick one exercise and do 5-8 sets of 12 to 6 reps.

Hamstrings: any kind of leg curl. Do 5 sets of 12 to 6 reps.

Calf: standing, seated, donkey calf raise, toe presses. Choose one and do 5-8 sets of 30 to 12 reps.

              &nbs p;                & nbsp;               &nbs p;                & nbsp; BACK & CHEST

Chest: bench press, incline bench press, flat fly, incline fly, pec dec, machine press. Choose one and do 5-8 sets of 12 to 6 reps.

Back: bar, dumbbell or cable or machine rows, pull downs, chins. Choose one and do 5-8 sets of 12 to 6 reps.

Trapezius: bar or dumbbell or machine shrugs. 3 sets or 12 to 6 reps.

              &nbs p;                & nbsp;               &nbs p;                & nbsp; DELTS & ARMS

Deltoids: bar, dumbbell or machine overhead press, or dumbbell side raises. Five sets of 12 to 6 reps.

Triceps: pushdowns, lying or overhead extensions, dips, close grip bench press. Do 5 sets of 12 to 6 reps.

Biceps: bar, dumbbell, cable, machine or preacher curls. Do 5 sets of 12 to 6 reps.

A four-day split grouping could be thighs & hamstrings; back & abdominals; chest & calf; deltoids & arms.

Rest 2 to 3 minutes between sets. This is an every other day routine, but may be modified to suit your schedule. Sleep 8 hours a night for recovery, and follow a high protein diet. Eat five small meals a day.

Take every set to failure, and try some partial reps after completing all you can in the full range. Flex the muscles after training them for a minute or two. Muscles adapt quickly to a common stress, so try to increase the weight or reps every time you train and vary the exercises constantly, especially if you've been training for several years. This creates an unusual demand on the muscular and nervous systems and keeps you from hitting a plateau (ceasing to make progress).

              &nbs p;                & nbsp;       TONING ROUTINE HANDOUT

Here is a routine for a man or woman who wants to trim down and focus on the upper body and abdominals. Train the whole body three alternating days per week, employing a three day-a-week schedule. Select, from the following list, one exercise per muscle group for that training day. Rotate them from week to week. That keeps one from getting bored, and each exercise builds strength for the next session's exercise.

ABDOMINALS: Crunches or reverse crunches. Do 3 sets of 20.

QUADS: Leg extension, squats, leg press, hack squats. Choose one and do 3 sets of 8 reps.

HAMSTRINGS: Any kind of leg curl. 3 sets of 8 reps.

CALF: Toe press, seated calf raise, standing calf raise, donkey calf raise. Choose one and do 3 sets of ten reps.

BACK: Pull downs, bar row, cable row, dumbbell row, chin-ups. Again, choose one and do 3 sets of 8 reps.

CHEST: Bench press, incline press, flies, pec dec, machine press. Choose 1 and do 3 sets of 8 reps.

SHOULDERS: Over head press, side dumbbell raise, upright row, shrugs. Choose one and do 3 sets of 8 reps.

TRICEPS: Close grip bench press, dips, pushdowns, triceps press, and dumbbell kickbacks. Choose one and do 3 sets of 8 reps.

BICEPS: Bar curls, dumbbell curls, preacher curls, or machine curls.

Choose one and do 3 sets of 8 reps.

Rest one minute between sets.

              &nbs p;                & nbsp;               &nbs p;               ARM ROUTINE HANDOUT

The most common mistake body builder's make in attempting to build bigger arms is over training them. They do to many sets and train them too often. The arms are used in every upper body exercise, and therefore receive tremendous stimulation, which makes them prone to over training. Over training makes the arms shrink, not grow. Do only 5 to 8 sets each for biceps and triceps, and only three for forearms.

There are literally hundreds of arm exercises, so use them all, but not in the same workout. Choose only one exercise and do 5-8 sets. That's all! And train the arms only once every 4 -7 days. Remember that you train them on all the other upper body exercises as well.

Record in your notebook the time you start and end, the exercise, weight, and the number of sets and reps performed. Since you may not do the same exercise again for several weeks, you will need a reference.

Best exercises:

Triceps: pushdowns, lying or overhead extensions, dips, close grip bench press. Choose one and do 5-8 sets of 12 to 6 reps.

Biceps: bar, cable, dumbbell or preacher curls. Choose one and do 5-8 sets of 12 to 6 reps.

Biceps and triceps exercises are good super set combinations (one exercise combined with another with no rest in between).

Rest 2 - 3 minutes between sets or super sets. Sleep 8 hours a night

For recovery, and follow a high protein diet.

Intensity techniques: add partial (strongest range) reps after completing as many traditional full range reps as possible, then try a controlled holding and lowering set, without resting, in between each series.

              &nbs p;                & nbsp;               &nbs p;     NUTRITIONAL TIPS FOR MASSIVE ARMS

Take 3 to 6 desiccated liver tablets and 3 to 6 amino acid tabs three times a day to increase protein levels in the body. Have a high protein, high calorie meal or protein/sugar drink immediately after training to raise protein levels and insulin levels in the blood. Protein and glucose uptake is elevated at this time. Additionally, testosterone and growth hormone levels increase because of intense exercise, creating an even more anabolic (muscle building) state. Adding 2-4 tablespoons of creatine and 100 mg. of DHEA per training day will create even more rapid muscle growth.

              &nbs p;                & nbsp;               &nbs p;              LEG ROUTINE HANDOUT

Choose one exercise from the list and do the recommended sets for that day. Train legs once every 5 to 8 days. Rest 3 to 5 minutes between sets for mass.

Quadriceps: leg press (use one or two legs), squats, front squats, hacks, lunges, and leg extensions. Pick one exercise and do 7-10 sets of 12 to 6 reps.

Hamstrings: any kind of leg curl, or stiff leg dead lift, or top end dead lift. Do 5-7 sets of 12 to 6 reps.

Calf: standing, seated, donkey calf raise, toe press, one leg calf raise. Choose one and do 5-8 sets of 30 to 12 reps.

Hang from a chinning bar and stretch after you have completed your training. Remember to stretch the low back, too.

Intensity techniques: add partial (strongest range) reps after completing as many traditional full range reps as possible, then try a controlled holding and lowering set, without resting, in between each series.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;               &nbs p;  BASAL METABOLIC RATE

Basal metabolic rate, or BMR, is the number of calories that are required to maintain a person's body weight based on average body composition. To calculate basal metabolic rate, use the formula below.

BMR is 10 x weight, multiplied by the number equal to the client's activity level on this chart. 

Sedentary

Light

 

Medium

 

Heavy

BMR * 1.45

BMR * 1.60

BMR * 1.70

BMR * 1.88

Consuming more calories increases weight and fewer calories causes weight loss.

Protein and Carbohydrates are each 4 calories per gram. Fat is 9 calories per gram. Below is food grouping for a daily menu of 2000 calories. Each can be increased or reduced based on the client's goals. 

 60% of food intake from Carbohydrates is 1200 calories, or 300 grams.

 30% of food intake from Protein is 600 calories, or 150 grams.

 10% of food intake from Fat is 200 calories, or 22 grams.  

Exercise increases calorie requirements. The table below shows the approximate amount of calories required for a 150 pound person performing the activity listed for an hour.

Activity

Calories used

Activity

Calories used

Aerobics

640

Stationary Bike 

650

Running

520

Ski Machine

570

Walking

250

Swimming

490

Stair Climber

370

Football

370

               &n bsp;             &n bsp;                 ;              EATING TO LOSE FAT HANDOUT

Most realize poor weight loss results when regularly consuming  pasta, cereal, milk and sugar while attempying to lose fat. Try the suggestions below and the menu choices mentioned. High protein, low carbohydrate meal replacement drinks are excellent meal substitutes, especially when you are on the go. Also use chicken or turkey breast sandwiches with mustard on reduced calorie bread. Limit bread intake to four slices per day, and don't eat carbohydrates before bed. If you are starving, eat egg whites or plain (albacore) tuna at night with vegetables.

Here are the most frequent reasons that a dieter doesn't lose fat, as opposed to weight. Weight may not change much if you are gaining muscle mass

while reducing food intake. Adding muscle will help you lose fat.

1. Menu is too high in calories from calorie dense foods like snack foods, pizza, desserts, pasta, bread, and dairy products.

2. Activity and exercise levels are too low, or non-existent.

3. Slow thyroid. Check by taking your temperature as soon as you wake up each morning. If your temperature is below 98.6 degrees for 7 days in a row, bring the results to the attention of your physician. He can run further tests. About one in two Americans has an under active thyroid.

4. Fewer than 20 grams of protein are consumed for breakfast. Protein regulates insulin levels. When a high sugar or carbohydrate meal is consumed for breakfast, insulin levels in the blood become elevated. In the presence of insulin, fat is stored for energy, not broken down. Hypoglycemia all day long is the result

5. Too much fat is consumed. Butter, salad dressing, fried foods.

6. Too much sugar is consumed. Did you know that juice manufacturers are allowed by the FDA to put sugar in juice and label it 'un-sweetened?' Because they feel that much of the sugar was leached out during processing. You eat too much sugar. Every American eats an average of 50 lb. per year.

7. The heaviest meal is eaten at night rather than at breakfast. Often people eat too much right before they go to bed, or worse, they eat midnight snacks. If you eat for the activity level that will follow the meal then you'll know not to eat a big meal before bed. All you're doing is sleeping and storing fat (energy). Try no food after 6:00 p.m. if your schedule allows. 

8. Alcohol slows down the metabolism and is processed like sugar by the body.

9. Too few meals or calories are eaten per day. The body goes into a starvation mode, where it uses muscle for energy needs while conserving fat. Eat at least three staggered meals per day. Never skip a meal, unless it's at night.

10. Too many in between meal snacks are consumed.

So there are the ten main reasons why people who want to lose weight (fat) don't. If each one of them is honestly addressed, the flab will go away.

              &nbs p;                & nbsp;               &nbs p;           FOOD GROUP ANALYSIS

PROTEIN: Steak, eggs, chicken, fish, turkey, milk, cheese, ham, any seafood, beef, or pork. These are what replace broken down muscle and organ proteins, and add a little (0.1% per training session) more back into the muscle than there was before exercise.

CARBOHYDRATES: There are complex (slow to metabolize) and simple kinds, or high and low glycemic index carbs: bread, oats, rice, barley, rye, all vegetables, apples, potatoes, yams are all examples of low glycemic (good) complex carbs. However, people trying to lose weight don't get good results with bread or dairy products. DON'T EAT: Candy, cookies, sugar, cake beer, liqueur, wine are of the simple, high glycemic variety, and should be limited because of the effects they have on insulin production and fluctuating energy levels. Insulin also interferes with fat loss and growth hormone (GH) production. GH is a fat burning hormone.

INCLUDE LOW GLYCEMIC INDEX CARBS: Whole grain rye bread, yogurt, apples, oranges, peaches, plums, pears, grapefruit, oatmeal, whole wheat bread, pasta, baked beans, peas, kidney beans, lima beans, sweet potatoes, yams, soy beans and potatoes.

NO MORE FATS: Greasy foods, hamburgers, cheese, red meat, bacon, ham, pork, oils, butter, egg yolks, mayonnaise, cooking oils, whole milk, ice cream, pizza, salad dressing, cream sauces, doughnuts, potato chips, chicken wings, nuts of all kinds, peanut butter.

ELIMINATE SUGAR: White table sugar or refined sugar is more dangerous than any other FDA approved food additive on the market. It warrants a special warning because of its negative effect on fat loss and heart disease. Sucrose (refined sugar) is an ingredient in almost every processed food you purchase. Here is why you should avoid sugar: hypoglycemia is a condition where the blood sugar drops below the normal level because of sugar consumption. The pancreas shoots insulin into the blood stream, the hormone responsible for dealing with excess blood sugar and as little as 20 minutes your blood sugar and energy level drop to lower than pre-meal levels. The insulin continues to scavenge glucose until your liver is forced to push its stored glycogen out in a vain attempt to maintain normal blood sugar levels. This begins a crash cycle that causes a craving for more sugar. A previously mentioned way to counter this is by eating 20 grams of protein for breakfast and by avoiding sugar in coffee.

              &nbs p;               SAMPLE WEIGHT LOSS MENU HANDOUT

BREAKFAST: 5-10 egg white or egg beaters veggie omelet, and rice cakes or low cal toast or English muffin plain, grapefruit juice, coffee black, and a multiple-vitamin/mineral.

LUNCH: 6-8 oz. Broiled fish, or skinless chicken or turkey breast, salad or vegetable dish, dry baked potato or yam, or rice. A small helping of melon or strawberries for dessert.

SUPPER: Similar to lunch.

SNACKS: Rice cakes or popcorn, no butter.

Meal substitutes are 8-10oz. of non-fat cottage cheese.

Calories are approximately 1500 and carbohydrate intake is about 150g. Protein is about 150g. This menu works if it is followed. Drink at least a gallon of water per day.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;                LAST DITCH WEIGHT LOSS EFFORT

When one of your client's is unwilling to follow a diet or their lifestyle does not allow them to pay attention to diet, they're just going to have to skip breakfast until they reach their weight loss goals. Yes, it goes against everything you've read so far, but over the course of several months, eliminating breakfast may cause calorie intake to drop by ¼ or more each day. That kind of change in food intake adds up quickly. A lot of people will be able to have a cup of black coffee for breakfast and eat nothing until noon without any problem. As long as they don't try to make up for the reduction in food intake with increased consumption later in the day, this system can't fail. Use it only as a last resort

              &nbs p;                & nbsp;               &nbs p;                & nbsp;  FAT LOSS TIPS HANDOUT

Individuals go on and off diets all the time. Losing weight temporarily and then gaining the weight back once off the diet is referred to as yo-yo dieting. The key to losing weight and keeping it off is to incorporate healthy eating habits into one's life. 'Diet' usually conjures up feelings of deprivation, which is why diets are difficult to hold maintain. Some fad diets are too low in calories. A menu too restrictive in calories can have adverse effects. The body will go into a starvation mode, which causes the internal systems to slow down. Metabolism slows to a pace that will conserve energy. Muscle loss tends to occur as the body cannibalizes its own muscle, which is protein, for energy. By making a few minor adjustments in one's daily eating pattern, changes in physical appearance, as well as overall health, will result without taking drastic measures.

One diet does not fit all. A person's size, metabolism, lifestyle, and goals will determine the proper nutrients required for providing adequate energy. A sedentary person will require a different eating pattern than a long-distance runner. A runner needs plenty of carbohydrates for sustained energy. A body builder needs extra protein for building muscle and fewer carbohydrates when he or she wants to get lean and defined. Some basic knowledge of nutrition can help one to make the correct choices to achieve personal goals. Carbohydrates are necessary in the diet for proper brain, heart, muscle, and vital organ functions.

There are three classifications of carbohydrates: monosaccharides, disaccharides, and polysaccharides. These are glucose, table sugar or sucrose, and complex carbohydrates (starches), respectively. Carbohydrates are converted to glucose in the body. The brain is a voracious glucose consumer. A problem occurs when the carbohydrates consumed are more than enough for immediate energy. The excess is stored as fat. Proteins are the 'building block' of the body. Protein is broken down by the digestive system into amino acids which are used for building cells. Another category of nutrients is fat. Fats act as a secondary source of energy after carbohydrates. Excess calories are stored in the body as fat. This can cause high blood pressure, heart disease, cancer, and other problems. Some fat is necessary to maintain healthy skin and hair, but fat intake must be kept at a reasonable level.

Although nutritional requirements will vary based on one's activity levels, here are a few guidelines towards becoming physically fit. Exercise three to five times a week for thirty to forty minutes, eat five to six smaller meals a day, limit fat intake to 10 to 20% of total calorie intake, drink plenty of water, eat complex carbohydrates, and limit simple sugars. Proper nutrition can prevent various health problems. Cholesterol levels tend to be lower in individuals who exercise regularly and eat low amounts of saturated fats. Those with tendencies towards high cholesterol levels should avoid saturated fats that are found in animal products. Regular exercise can prevent, as well as reduce, high blood pressure. Heart and lungs are also beneficiaries of regulated physical exertion. By adding exercise that includes a muscle building program, one's body will actually burn more calories even while sitting still. Muscles require more calories to maintain; therefore, more calories are burned. Avoid fad diets and develop healthy habits like exercise!

First, let's make a list of things that you do in your every day routine from the time you get up, until the time you go to bed. And for those of you who get up for a midnight snack, add that to the list. Write down weather or not you eat breakfast, what you generally have, and if it changes on weekends. Do that for your whole day. Note if you eat donuts at work, or snack on cookies and milk during coffee breaks. Once you've committed it to paper, you can start to see where the problems are with bad habits that are causing you to eat poorly during the day. The key to changing is becoming aware of what you need to change.

So lets take a look at what you need to change. Here is an example list and remedies:

7am: No breakfast.

10am: Coffee break with 1-2 donuts, coffee with cream and sugar.

Noon: Lunch at the office cafeteria, usually a cheeseburger, or spaghetti, pint of milk, cake or pie for dessert.

2pm: Coffee with cream and sugar, cookies or left over donut

5pm: Dinner, could be pizza, chicken wings, or hot dogs & hamburgers, or leftovers. Ice cream for dessert.

8pm: Beer and buttered popcorn or potato chips.

10pm: Slice of cake or pie.

Now, lets look at this pattern, which actually represents the average American menu. First, by skipping breakfast and then eating a high sugar meal at morning break, the body started to slow down the metabolism. But by consuming all that sugar, the blood insulin levels skyrocketed, and remained high, driving the sugar into storage areas of the body. Then you got an energy surge, followed by lethargy. Lunch was high in fat and sugar, again giving a temporary energy surge, followed by a slump and drowsiness. The afternoon break gave another slight boost in energy, but lethargy set in and the rest of the night was spent soaking up calories in front of the tube, virtually inactive. That cycle assures no energy and plenty of fat storage.

This is called unconscious or programmed eating. It comes from being wisely denied desserts and sweets as a child, and finding out that as an adult you can consume anything as much and as often as you want. It is what is called automatic behavior. So reprogramming yourself to consume certain foods or less food has got to become as ingrained and unconscious as your present behavior. You have got to attack the problem from an unconscious perspective, and re-program yourself to enjoy healthy, energizing foods.

The way to reprogram yourself is to consciously eat less and select low calorie, low fat and sugar free foods for at least two months. At the end of two months, the new eating pattern should stick. You will also have seen a great improvement in the way you look and feel, which will reinforce the positive changes you have made. It will be easy to maintain your new menu.

               &n bsp;                 ;               ;                &n bsp;                 ;  MASS DIET HANDOUT

To build mass you need to eat at least 1 gram of protein per - pound of desired body weight, per - day. If you want to weigh 200, then you have to eat 200 grams of protein each day. Let's see what kind of menu would deliver the 200 figure. First, some rules. Eat once every three to three-and-a-half hours. It takes that long for the last meal to move out of the stomach. If you eat too soon, the food that you've already eaten will stop digesting, and the whole thing starts all over again. Food will actually remain in the intestines undigested for as long as two days! Then what good is it?

7:00 AM: 12 egg whites (50 g. prot.), 4 slices of toast, large orange juice, multi-vitamin/mineral tab, 3 liver tabs, 3 amino tabs, digestive enzyme.

10:00 AM: Snack: 8-10 oz. cottage cheese or a protein drink. 3 liver and 3 amino's. If this meal is eaten before training, add a banana. Provides about 30-g. protein.

1:00 PM: 8 oz. chicken or steak, 2 baked potatoes or 1 cup pasta, salad or steamed vegetables, 3 liver, 3 amino's, enzymes. Provides about 50-g. protein.

4:00 PM: Snack: same as earlier.

7:00 PM: Supper: Same boring meal as lunch.

10:00 PM: 5 egg whites.

This menu allows about 200 grams of protein, about 40 grams of fat, and

about 350 grams of carbohydrate. Total calories are approvimately 3000.

If you can be this meticulous about eating, then you will reap the rewards of quickly enhanced muscle mass. Use creatine and DHEA every training day. Don't let yourself get hungry during the day, and modify the schedule based on your daily routine. Eat every three hours, except when sleeping.

              &nbs p;                & nbsp;               &nbs p;              MASS SUPPLEMENT STACK HANDOUT

1. Creatine, load 5 grams 4 times per day for 5 days, then drop to twice a day. This can produce gains of 5 pounds of muscle in 3 days!

2. DHEA, 100 mg. 3 times per day, including one tab 1/2 hour before training, one before breakfast, and one at night. Elevates testosterone levels in the body by 100.

3. Tribulus, try 100 mg. twice daily to boost testosterone levels.

4. Hydroxycut, one or two tablets before each meal for maximum definition. It has been banned in Canada, probably because it works.

5. Whey protein powder or Lean Gainer, use one or two scoops 3 times per day between meals for best results.

6. Multivtamin/mineral pack, take one packet daily for good health. Everyone should be taking a multi-vitamin/mineral anti-oxidant supplement, especially hard training athletes.

7. Desiccated Liver tablets, take 5-10 tabs 1 hour before training for endurance. Before steroids, athletes used liver tabs to get big. They still work.

Of course, follow a high protein diet of about 1 gram of protein per pound of desired body weight to gain muscle, and reduce the carbs to 150 - 200 grams per day to cut body fat levels. Anyone who follows this program should be able to pack on 10 pounds of muscle in 2 to 4 weeks, and lose 5 pounds of fat at the same time.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;    GOAL SETTING HANDOUT

Goals are power. They're like a map. With them, you know exactly where you're going. Without goals, you will be tossed around by events like a leaf blown by the wind. You can let events control you, or you can start to control events this moment, by writing down your goals. Make a commitment to do something right now to take charge of your destiny. Take action this minute by writing down your goals and following through!

Old actions and behaviors I want to replace (example: procrastination, pessimism, and negativity):

 

If I keep doing what I'm doing now, where will I be in one year?

 

In five years?

 

In ten years?

 

New, positive goals (think BIG). Think about: career; relationships; finances; environment; contribution; lifestyle; education; health.

 

 

 

If I change one thing in a positive way now, where will I be in one year?

 

In five years?

 

In ten year

              &nbs p;                & nbsp;               &nbs p;     

PROGRAMING WEIGHT OFF HANDOUT

There are always reasons that people have put on weight, and reasons to lose it. Weight problems are behavior related and must be solved through automatic sub-conscious changes, along with some education about foods and their effects on body fat levels. Sometimes, weight sneaks up on you, and one spring day, you realize that you're too chubby. It went on without any effort on your part, but you did something on a consistent basis in order to gain the weight. It felt good to put on the weight, now through programming, it will feel even better to drop it. Get to the point in your life where something absolutely must change and you must change it, and you can change it.

Get leverage. Maybe you've been overweight all your life and now you are going to change all that. Perhaps your Doctor told you to lose some weight, without telling you how to lose it. Whatever the reason, once you've made the decision, how do you find the motivation to follow through? In my experience, it comes down to the habitual behavior that you follow each day, or your routine.

If you try to change only one thing, eating style, you will not be successful in the long run. If your morning starts with you eating a bowl of Honeycombs, then that's the first thing you must alter. If it starts with no breakfast, then its time to add a healthy meal instead. By looking at what it is you do in your daily routine, you can analyze what to change.

Dieting is really about altering those daily behaviors that have brought to the brink of frustration. By moving toward new habits that reinforce your new lifestyle changes, you will achieve your goals. It is also about gearing up for an intense offensive for at least eight weeks in order to put the plan into permanent effect. So step by step, you will alter the way you use food and situations that cause you to eat, and substitute new, uplifting habits that allow you to become the person you really want to be. By doing these things you may not be happy forever, but you'll be happy about the way you look, and comfortable with whom you are.

               &n bsp;                 ;                &n bsp;                 ;                &n bsp;        TRAINING PROBLEMS

Occasionally you will have individuals that don't seem to be responding well to the training protocol previously described to meet their goals. You may have tried everything. If it is a woman who wants to lose weight and you have used the high volume approach and cardio, first check her diet. She's either cheating or pregnant! If everything looks OK, cut down the reps and use a slow continuous tension system or step up the cadence of the reps. This change may be enough to shock her body into responding again. Add a little more cardio to the routine as well. If she has been using the bike, put her on the treadmill and vice-versa. Move the routine around and try anything until you get her some results! That's why she hired you in the first place.

If a trainee wants to add mass, but is not making progress, again check protein levels. The lack of results is almost always related to diet, rather than training, whenever someone fails to respond. Stress how important diet is to each client and make sure they follow through every day with their eating.

              &nbs p;                & nbsp;               &nbs p;                & nbsp;  SPECIAL CHALLENGES

If a client has been in a wheelchair or is otherwise limited in his or her capacity to exercise, you will have a special challenge requiring an innovative approach to his or her training. The individual may not be able to grasp a bar or have access to equipment. They usually have limited range of motion on exercise movements.

Your best bet is to use your hands as resistance on their limbs by employing a variety of techniques, including isometrics. Get their permission first before you start pushing and pulling on them all over. Don't work them too hard the first few sessions. Try to make them feel comfortable with you and the movements. Experiment with high reps, partial range training, low reps, and apply resistance anywhere you can. Mimic nautilus machine pullovers, curls, side dumbbell raises, rowing, bench presses, shoulder presses, hammer curls, flyes, and shoulder shrugs, as if you were the machine. You'll be surprised at how much you can do.

There is a line of motorized exercise equipment that moves the arms and legs through different exercises automatically. Individuals who use this equipment actually lose weight even though they are not exerting any force.

Even a non-responsive leg will improve in muscle tone if it is pumped rhythmically by an outside force. You can move a person's legs manually to mimic leg extensions or leg presses. This low level of stimulation will actually build muscle tone even though there may be no feeling in the legs.

Manipulation training works especially well if a short range of motion limits a limb. Stretching and (gradually increasing) range of motion drills will bring about dramatic increases in his/her ability to perform every day movements with relative ease. Six months of strength training usually will cause strength to triple, and movement to skyrocket. Increased muscle mass, fat loss in overweight people and weight gain in thin people will be the result.

               &n bsp;                 ;                &n bsp;                 ;               AEROBICS

An aerobic component of training can be accomplished by stepping up the pace at which one-weight trains. Studies have shown that fat burning is increased for up to eight hours after high resistance training with weights. There is no residual fat loss effect with low intensity aerobics, employing a piece of cardio equipment like a treadmill. But the calories burned during the activity help weight loss over the long run.

The goal for heart fitness is to keep the heart rate at about 70% of your maximum heart rate for 20 minutes at least 3 times a week. The formula for figuring out your maximum heart rate is 220 minus your age. If you are 20 years old, then your maximum heart rate is 200 beats per minute. 70% of 200 is 140, so 140 beats per minute is your training zone.

Never take the pulse by pressing on the neck, always use the wrist. You may dislodge a piece of fat and cause a stroke when using the neck as a pulse point.

Some trainees may not be able to do much more than walk on the treadmill.

In that case, just stand next to them and provide some lighthearted chat. You will keep them entertained and provide the best pace for cardio-vascular fitness and weight loss. If they can hold a conversation without becoming breathless, then they are generally training at the right pace.

The elliptical machines are the next step in cardio equipment. They replace the knee damaging, anaerobic (using sugar for energy instead of fat) Stairmasters, and provide a great aerobic workout. If you have access to one, incorporate it into your client's training. The best way for them to stay fresh is to rotate the treadmill, stationary bike, and elliptical trainer. They can use a different unit every day to avoid boredom. Running is hard on the joints and lower back. Try to discourage that activity. Walking at a fast pace up an incline is much more effective, especially when the goal is weight loss and training longevity. 

Is your client using the treadmill or stationary bike to lose weight or to gain cardiovascular endurance? When the heart rate goes too high during cardio training, the body starts to use greater amounts of stored glycogen for muscular contraction energy. A fast walking pace is about right for fat burning and good cardio benefits. If someone is training for foot races, then they'll have to train at a running pace. That pace uses mainly sugar for energy.

The best ratio a treadmill weight loss routine can achieve (fat burning versus glucose utilization) is about 50-50. Sugar is the fuel of choice by the body's working muscles. The question is how much fat can we make the body burn after training. Weight lifting has been shown to elevate fat burning for several hours after training, even while resting. It is therefore the exercise of choice when clients are trying to lose weight.

              &nbs p;                & nbsp;                      &nb sp;                                 FIRST DAY TRAINING NEW CLIENTS

Once you have had the client fill out the health questionnaire, waiver, personal training assessment form and Ten Commandments of Personal Training handout, it's time to train them. Where do you begin?

First of all, the diets and routines above are designed to be handouts you can give to your clients. Make sure you load them up with plenty of paper so it will project an image of professionalism, even if they never look at it again.

Some trainer certification programs advocate fitness tests, but the physical activity questionnaire negates the need for a standardized fitness test, if answered honestly. The client's fitness test should be his or her actual first workout as your client. You'll know exactly where you need to go with that person's training and how much they can stand if you just pay close attention to their response to the initial training session.

Remember to start out with one set of each exercise with an extremely light weight. The session should last no more than 15-20 minutes. Have them perform only ten reps per set of each exercise, even if they can do more. They have the rest of their lives to lift a thousand pounds if they wish to, but let them know that you both need to know their training level today so that you can establish a proper training program for them.

Observe their physiology during the initial session and continually ask for their feedback about how they feel. Ask if they are dizzy, short of breath, etc., especially if they are seniors or severely overweight. You don't want someone to turn pasty, gray or to pass out, which can easily happen to an unconditioned individual. Better to err on the side of cautionA pound is equivalent to 3500 calories. To over simplify, if you want to lose one pound per week, reduce your caloric consumption by 3500 calories per week. Consuming less than 1500 calories per day on a regular basis reduces the basal metabolic rate. When the metabolic rate is reduced, fewer calories can be consumed. Excess calories will be stored as fat. This is why it's important to combine exercise with diet in order to affect weight loss. The added activity and muscle mass will cause the body to use more calories.          &n bsp;                 ;                &n bsp;                 ;  

              &nbs p;                & nbsp;               &nbs p;                       &nb sp;                                 

GET YOUR FIRST CLIENTS TODAY!

By taking action and writing down the names and numbers of twenty people you know you could have your first clients signed up today. The key is to call each person on your list and inform them that you are a certified personal trainer now and that you are accepting new clients. Some of these people may have even been seeking a trainer, but didn’t know how to find one.

CONTACT LIST

1. NAME_____________________________ PHONE____________________________________

2. NAME_____________________________ PHONE____________________________________

3. NAME_____________________________ PHONE____________________________________

4. NAME_____________________________ PHONE____________________________________

5. NAME_____________________________ PHONE____________________________________

6. NAME_____________________________ PHONE____________________________________

7. NAME_____________________________ PHONE____________________________________

8. NAME_____________________________ PHONE____________________________________

9. NAME_____________________________ PHONE____________________________________

10. NAME____________________________ PHONE____________________________________

11. NAME____________________________ PHONE____________________________________

12. NAME____________________________ PHONE____________________________________

13. NAME____________________________ PHONE____________________________________

14. NAME____________________________ PHONE____________________________________

15. NAME____________________________ PHONE____________________________________

16. NAME____________________________ PHONE____________________________________

17. NAME____________________________ PHONE____________________________________

18. NAME____________________________ PHONE____________________________________

19. NAME____________________________ PHONE____________________________________

20. NAME____________________________ PHONE____________________________________

 

CLIENT ENROLLMENT FORM

Your Company Name

Your Company Street

Town, State and Zip

Your Phone Number

Your e-mail address

Personal Training Enrollment Form

Today’s Date: _____/_____/_____ Start Date: _____/_____/_____ Time ______________________

Training Location____________________________________________________________ _________

Amount $ USD Payment Method: Check____ Money Order_____Credit Card______

Credit Card Information (if Payment Method is Credit Card)

Accepted Cards: Visa Mastercard Amex Discover

Number_______________________________________________ Exp. Date_______________________

Customer Billing Information (as it appears on credit card)

First Name _________________________________________

Last Name _________________________________________

City _________________________________________

State/Province ______________________________________

Zip Code _________________________________________

Country _________________________________________

Phone _________________________________________

E-Mail _________________________________________

Student name and full mailing address (if different)

First Name _________________________________________

Last Name _________________________________________

Address _________________________________________

Note: There is a 24 hour cancellation policy. If student cancels 24 hour or more before the class date, the student will not be billed for the missed session. If student cancels less than 24 hours before the class date, the full fee will be charged.

 

 

ENROLLED CLIENT CONTACT LIST

CLIENT NAME     PAYMENT AMOUNT &   DATE ADDRESS,   PHONE,   E-MAIL

1.____________________________________________________________

2._____________________________________________________ _______________________________

3.________________________________________________________ ____________________________

4.________________________________________________________ ____________________________

5.________________________________________________________ ____________________________

6.________________________________________________________ ____________________________

7.________________________________________________________ ____________________________

8.________________________________________________________ ____________________________

9.________________________________________________________ ____________________________

10.___________________________________________________ ________________________________

11._______________________________________________________ ____________________________

12.___________________________________________________________ ________________________

13._______________________________________________________ ____________________________

14._______________________________________________________ ____________________________

15._______________________________________________________ ____________________________

16._______________________________________________________ ____________________________

17._______________________________________________________ ____________________________

18._______________________________________________________ ____________________________

19._______________________________________________________ ____________________________

20._______________________________________________________ ____________________________

21._______________________________________________________ ____________________________

22._______________________________________________________ ____________________________

23._______________________________________________________ ____________________________

24._______________________________________________________ ____________________________

25._______________________________________________________ ____________________________

PT Telemarketing Script

After the second or third training session with a new client (while they’re still enthused about training), ask if you can use them as a referral. Call all their neighbors and let them know that you train their neighbor down the street (let the prospects know your client’s name and house number). All you’re trying to do over the phone is get a face to face appointment so that you can close them. Don’t try to close them over the phone. See the phone telemarketing script below. This system is a powerful business generator when implemented as written.

This telemarketing phone script for works well when used as a tool for generating face to face appointments. It’s also great for informing old clients about your new specials. Keep in mind that a phone call is always an interruption. Smile while you talk, it comes across on the phone. Keep the conversation short and to the point.

Salesperson: "Hi, is Joe there?"

Customer: "This is Joe."

Salesperson: "Joe Shmoe?" You’ve now used their name twice - people’s names are important to them.

Customer: "Yes"

Salesperson: "How are you today?" (Gives you an idea of their availability.)

You: "This is (Name) from (company or business name). "Have you heard of us?"

Customer: "Yes, " or "No."

Make a big, exciting positive statement about your company or special no matter what their answer.

You: "Who we are is (company or personal trainer) and what we do is (positive statement), and what that means to you is (you’ll save money - get great results - lose weight for vacation - say anything that motivates them to invite you over)."

Ask permission to ask them a question:

You: Can I ask you a question? They will always say "Yes."

Is (saving money - getting in shape - losing weight) something that would be important to you? They will tell you if it is important or not. If none of your pitches is important to them ask them, " What is most important to you in a personal trainer or fitness routine?"

They will tell you.

If they say, "convenience," reinforce how convenient your scheduling system is. If they say, flexibility," key in on how you can accommodate any schedule. If they say "privacy," tell them how private your facility is.

Once they have told you what is most important to them let them know that their choice is a major benefit of your service.

Give them appointment options by saying, "Is Wednesday at three or Saturday at noon better for me to stop by? Then listen for their response. They will give you an alternate time or hang up. If you can get them to commit to an appointment, you have won the battle. The hardest part of getting clients is having them actually meet you.

The action you are trying to get the person to take is to set up an appointment to hear you outline all the benefits of your service. You must then employ the sales techniques below to close the client.

PT Sales Script

You must constantly test close during your meeting with a client. A test close is an opinion-asking question that provides options like, "In your opinion, would a three month or yearly training membership work better for you if you were going to join today?" A closing question is a decision making question like, "Are you joining for six or twelve months?" Or, "Are you paying by credit card or cash?" They may be ready to sign up. Sign them up and work out the details later.

You must frequently use the key words "or" or "because," because those words induce a sales mentality in the customer. Studies have shown that these words can induce a low- level trance in the American consumer, making him or her more receptive to your sales presentation.

A sales person needs to develop a pattern of answers that almost force the individual into purchasing a membership. Getting the customer to commit to a series of minor actions will make them feel compelled to sign up at the end. Avoid yes or no closing questions.

When you meet the potential client say hello in a friendly voice and use a test closing question: "Hi, I’m (name), thanks for inviting me over." "Are you ready to enroll in our three-month or yearly training package special today?"

If the customer says yes, have them fill out the paper work and decide on the type of training plan. Set the schedule after they sign up. Many are ready to join without any sales pitch.

If the customer says, "I just want some information." Start your sales script. Always use the exact script language.

Get them talking by asking, "How did you hear about our salon (unless they were a prospect you telemarketed)?"

Ask them the question: What’s most important to you in a personal training salon? Listen for their response.

If they say, "convenience," reinforce how convenient your scheduling system is. If they say, flexibility," key in on how you can accommodate any schedule. If they say "privacy," tell them how private your facility is.

You answer: Then you’ve come to the right place. The benefits to you are (always be selling the great benefits, never logical reasons for training) that we have the (most private – most convenient – most flexible scheduling – whatever they say, state it back to them as a positive benefit).

If they have come to your salon, show them around and have them actually try each piece of equipment. Hand them a bottle of water as you start the tour. It will induce the reciprocation process. Since you have given them something of value, they will feel compelled to reciprocate by purchasing a personal training package. Walk them to the showcase equipment while pointing out the benefits of your service over other available options.

Escort them to a quiet area or office dedicated to closing sales. All paperwork should be on a clipboard ready for signing.

The salon floor should be uncluttered, bright and exciting with popular, not annoying or blaring music.

Overcoming Objections

There are many methods for overcoming objections. Use the following list in this order until all their objections are overcome.

The first method is to ignore the objection. If they say "That price is too high", ignore it and continue the presentation.

You can dismiss it quickly by saying, "Why don’t we go over your special discount in a minute."

You can also reflect their objection back to them by restating their objection as a question, "Too high?’’ That will prompt them to give you more information about their objection. Finish by asking, "Is there any other reason not mentioned here why you wouldn’t get started today?" When they tell you their objection, use the system for overcoming objections in this order for each of the new objections. If the client says, "Well, I’ll have to check with my wife/husband," ask them, "What would they say if they were here now?" Then get on with the paperwork.

The third option is to overcome the objection by saying something like, "The price is 25% or more less than average training rates in this city."

A final resort if you are losing the sale (which only works if you have developed good rapport) is to say, "I’ll have to check the health questionnaire and see you can qualify." It puts them on the defensive and makes them let you know that they are qualified.

When filling out the paperwork and contracts, always ask the questions and fill in the answers yourself. When it comes time to sign contracts, never use the word "sign," instruct new clients to "just write your name by the X’s."

When everything is completed, congratulate them for making a wise choice and talk about how they have taken the first step toward meeting their future fitness goals. Projecting the enjoyment they will get from having a personal trainer into the future will help overcome any buyer’s remorse.

SUMMARY

Now it's time to start or advance your training career. You can go into business yourself as an independent trainer, which is very lucrative, or go part time at a gym to get your feet wet. I tell all my trainers to put an ad in the local pennysaver and tell all your friends about your training business. Your first client will probably be someone you know. Charge that individual $25 per session and get them to commit to three thirty minute training sessions a week. Ask for referrals.

If you are seeking a trainer's position at a local gym it always helps if you know someone who works at the location you're applying to. If they say they don't need anyone right now, be persistent. The squeaky wheel gets the grease. As stated already, the most profitable system is for a trainer to work in a health club and at client's homes. There are people who don't know how to get a trainer but want one to come to their house. That market segment is being underserved by the personal training industry.

Here are some pointers for landing a position if you decide to apply at a local gym. If you can work at a club as a contractor you'll do much better than if they hire you direct as an employee and have more autonomy over your business. You won't have to try and sell the gym's supplements to those you train, either. Most clubs hire only part timers for about $10 an hour, while the average training fee they charge is $25-$35 per session. They have members who refer their friends who are trainers to them all day long, so the openings may not be what you would expect. The competition is strong, but don't let yourself get discouraged.

If you decide to start out as a staff trainer somewhere, make sure you have the qualifications they are looking for in a trainer. You're certified and that's a good start, but clubs may want a certain look, or level of experience, before they will accept you. It's just like any other job you're applying for where each candidate has a degree, but all have different qualifications. Check out the staff trainers they've already hired before you apply by asking if you can take a look around the club. See if you would
fit in with them.

A trump card that you should play is to ask someone you know who works at the club where you're applying to help get you in. If they need someone, you'll be able to find out from your insider. If a staff member vouches for you in any company, management will tend to take you seriously and keep your resume handy in case a position does open up. Be persistent, but not arrogant or obnoxious.

You still have a good chance even if you don't know anyone. Don't try to apply or negotiate with a stranger over the phone because they'll probably brush you off since they get so many phone calls every day asking for jobs. Drop by and ask about openings. Ask to talk to the manager, then sell him or her on your ability and expertise. Gym managers seldom see well prepared individuals asking for a position, so you will be a refreshing change for them. If you look and act like a professional then you will be considered professional.

How you present yourself at the initial interview and what you express to the interviewer about your personal trainer skills will determine whether you get hired or not. Since they get ten people a day, all with certification, asking for a job, in what way are you better than them? Do you look like a fitness trainer? Do you project the image that they are promoting? You will have to sell yourself and explain why you're better than the other candidates.

Communicate to the manager the benefits of hiring you. Make a list like the one below and expand on each adjective. Memorize your answers and explain how those qualities are a benefit to them. Gym owners and managers only care about the benefits of a product, and you are a product to them. Use the phrase, 'The benefits to you are' as often as possible when explaining your abilities.

Industrious
Winning Personality
Good Salesman
Hardworking
Responsible
Knowledgeable
Punctual
Cautious
Thorough
Frie ndly
Courteous
Helpful
Patient
Kind
Always Smiling
Upbeat
Intelligent

When applying for the position, be sure to have a copy of your certificate, letter of recommendation and a resume of people that you've trained, or at least some good references. Leave that, along with your business card (get some nice ones made up) with the hiring authority after the interview. Wear a business suit and bring a pen with you.

Some clubs may want you to have additional things like CPR training, but they will hire you if you present yourself well and they like you during the interview. They will allow you get the CPR training later on.

There are many people who will pay $40-$50 for a trainer to come to their home and train them for 30 minutes, three times a week. The home training market is much more profitable than the health club salary of $5-$15 an hour. Put that ad in the local pennysaver for several weeks and see what happens. If you get seven clients a week
at $50 per session, training each of them three times per week, you will earn $1000 of gross income weekly! And for only 11 1/2 hours of work, versus $400 a week for 40 hours (if you ever get 40 hours) at a gym.

A rule to remember as you establish yourself and build a steady client base is: always put the welfare and feelings of the customer ahead of your need to annihilate them during their workout, so they make progress and don't quit. Intensity and volume are both excellent techniques to add mass or lose fat when coupled with diet. Remember that intensity and heavy weight build bulk, high volume (amount) training and light weights burn fat, with little mass increase. See which methods your client responds best to, and be flexible enough to change as their needs and goals change.

Counseling the client on proper diet and nutrition principals is very simple. When trying to build muscle and lose body fat, you must consume more protein and fewer fats and carbohydrates. You now have many excellent handouts that you may give your clients explaining nutrition and losing weight.

For those clients wishing to add muscle mass or bulk, the exercises employed are often the same as for weight loss, but the execution is different. Weight loss routines are high volume, low intensity, and mass routines are high intensity, low to medium volume with progressively heavier weights. You now have routine and diet handouts to give clients that will produce results for anyone, and they are flexible enough to meet special needs that trainees may have.

You are going to be able to make positive, life changing improvements in your client's lives. There is nothing so rewarding as seeing someone lose eighty pounds because of the help you have provided. Just use common sense. Don't put yourself into a compromising situation by promising more than you can deliver. Make the client realize that he or she is the person responsible for the results, and you are only there to coach and help them.

               &n bsp;                 ;                &n bsp;                 ;                &n bsp;         AMFPT PT FINAL EXAM

Each Essay answer must be at least 300 words or more in length. Don't rush through the exam or skimp on your essay answers because there is a $25 retest fee if you fail. This is an open book test so you should miss no more than one or two multiple-choice questions. Most people who don't pass fail because their essay answers are too short or don't fully answer the questions asked. Duplicate or copied exams mean automatic failure. By submitting your exam you attest that you are submitting your own work under penalty of perjury. Copy and paste the questions into an e-mail or word file and e-mail them to exams@amfpt.com and amfpt@aol.com

NAME

FULL MAILING ADDRESS

                          &nb sp;                           Place an "x" next to the correct answer.

1.  What should you have each client do before starting training?

1. Fill out a health questionnaire

2. Fill out a personal training questionnaire

3. Sign the Ten Commandments of Personal Training

4. All of the above

2.  To set up your business, you need to get what at the county clerk's office:

1. BBA

2. DAD

3. DBA

4. FDA

3.  The V-shaped muscles of the back are:

1. Pectorals major and minor

2. Quadriceps

3. Latisimus Dorsi

4. Biceps

4.  The chest muscles are the:

1. Triceps

2. Teres major and minor

3. Rhomboids

4. Pectorals major and minor

5. The deltoids:

1. Raise the arm

2. Bring the arm down into the side

3. Curl the forearm up

4. Draw the rib cage to the hips

6.  To stand on tiptoe, one employs:

1. quadriceps

2. hamstring

3. gastrocnemeus

4. glutes

7.  Muscles always ________ to cause motion:

1. Push on levers

2. Pull on levers

3. Bend

4. Straighten

8.  What are the three basic muscle fiber types?

1. Fast, medium, slow

2. Super, supercilious, noncilius

3. Cornea, patella fumorate

4. Sharp, medium, dull

9.  A weight loss routine should be:

1. High intensity

2. Low volume

3. High volume

4. None of the above

10. High volume training increase the number and size of:

1. ATP

2. Mitochondria

3. Glucose

4. Insulin

11. The stationary bike, elliptical trainer and treadmill are better choices than the stair climber is because they are:

1. High intensity

2. Low intensity

3. Automatic

4. Manual

12. Clients want to be _________during a training session.

1. abused

2. badmouthed

3. listened to

4. cursed at

 

13. A trainer should find out the client's ____________history before training him or her.

1. health

2. driving

3. address

4. work

14. Fast twitch muscles are trained with ________weight.

1. heavy

2. light

3. Both of the above

4. None of the above

15. Volume, when applied to training, means___________.

1. amount

2. size

3. sound

4. loudness

16. For losing fat, which is the best method?

1. Diet

2. Diet and exercise

3. Exercise

4. Cardio

17. The best response to training comes from:

1. Using the same exercises all the time

2. Using different exercises every workout

3. Using only machines

4. Using only free weights

18. When taking someone's pulse, you should never use the_______.

1. wrist

2. neck

3. chest

4. stethoscope

19. Sugar causes a rise in blood_____________.

1. alcohol

2. hormones

3. enzymes

4. insulin

20. To build muscle, clients should eat more ___________.

1. protein

2. carbohydrates

3. fats

4. H20

21. Before touching a client, a trainer must get ___________.

1. A lawyer

2. their phone number

3. permission

4. help

22. A personal trainer must never ___________.

1. help a client

2. ask for referrals

3. discuss steroids with clients

4. schedule appointments

23. A personal trainer is a ___________.

1. fitness technician

2. emergency medical technicianr

3. nurse

4. medical doctor

         ESSAY QUESTIONS

For EACH QUESTION write at least a 300 word or longer answer BASED ON THE PT MANUAL READING MATERIAL outlining the routines, sets, exercises and schedule you would recommend for the client. You must use your own words. Assume each client is in good health. Exam answers may be e-mailed to exams@amfpt.com and amfpt@aol.com. DO NOT COPY SECTIONS OF THE PT MANUAL INTO YOUR ANSWERS BECAUSE IT IS AN AUTOMATIC FAILURE.

Format your routines like this model:

MONDAY - BACK & CHEST

Bench Press 3 sets of 8 reps

Pulldowns 3 sets of 8 reps

TUESDAY - LEGS

Leg Extension 3 sets of 8 reps

Etc.

Format your diets like this model like this model:

Breakfast - 7am

Lunch - 12 noon

Dinner - 5pm

Supplements -

Explanations can be formatted like this: I recommend this routine for weight loss because…

1. Design a routine for a forty-year-old woman who wants to lose 20 pounds of fat without "getting too big." What will you do to help her lose the weight? Include routines, exercises, sets, reps, and diet and supplements you recommend. How many days per week should she train? What days of the week should she train? Explain your reasons for making these recommendations. Note that you cannot include a low rep bodybuilding-split routine as you answer. (300 words)

2. Design a routine for a twenty-year-old man who wants to gain weight and build muscle. Include routines, exercises, sets, reps, and diet and supplements you recommend. How many days per week should he train? What days of the week should he train? Explain your reasons for making these recommendations. (300 words)

3. Design a routine for a thirty-year-old man who wants to tone up. Include routines, exercises, sets, reps, and diet and supplements you recommend. How many days each week should he train? Explain your reasons for making these recommendations. Note that you cannot include a bodybuilding-split routine as you answer. (300 words)

E-mail or mail finished exam along with name, address, and e-mail address to:

American Muscle & Fitness

102 Benedict Road

Pittsford, NY 14534

exams@amfpt.com